Happy new year! I hope that 2014 is filled with blessings for all of us.
Google Alerts turned up a mention of a Newsroom New Jersey article by Joe Favorito from last week on “The Business of Baseball in N.J.”, focusing specifically on the Newark Bears.
While the Bears’ struggles are Favorito’s focus (and he doesn’t spend nearly enough time talking about the challenges of operating in a city that had a 14.2% unemployment rate as of August and saw a 23-year high of 111 homicides in 2013), he touches on a more interesting question: how many minor league baseball teams can the New York metropolitan area really support?
However the expansive growth of digital marketing [by Major League franchises extending their reach] combined with the fight for discretionary income, may mean that although we would like to have 13 vibrant and fun minor league teams in a certain geographic area, maybe there is not the need to run these high functioning and somewhat expensive businesses at this time. Maybe the market is 10 or 11, not 12 or 13 or even 14, and maybe those dollars, if there is a sports business interest, can go into better marketing of local colleges or even high schools or youth sports, who also have some seats to fill with affordable and fun entertainment.
Check out the full article and feel free to share your thoughts in the comments.
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