Minor league baseball teams rely on selling the overall experience to get fans into the ballpark, so promotions are a big deal.
The Trenton Thunder were one of many teams that tried to capitalize on the pre-Super Bowl “deflate-gate” controversy, but they generally stick with the same fan-favorite promotions every year.
The first round for 2015 announced last week included:
- 26 fireworks shows
- 3 bobblehead giveaways – CC Sabathia (July 24), Dellin Betances (Aug. 5), and “Player TBD” (Sept. 4)
- 1 baseball card set giveaway (May 15)
- a Brett Gardner kids replica jersey giveaway (April 19)
The most interesting items on the giveaway list are Trenton Thunder sombreros on May 5 and “Clocks in a Can” on Aug. 21.
Elaborating on that latter item, from the Trenton Thunder press release:
Friday, August 21 will give the first 1,500 kids ages 5-15 special Clocks in a Can, presented by NJEA, when the Thunder host the Richmond Flying Squirrels. “It’s a clock that is in a can,” Thunder GM Will Smith explained. “I’ve never seen anything like it.”
I’m just going to let that speak for itself.
Honestly, there’s nothing wrong with the fan favorite promos – the baseball card giveaway is going on my calendar in hopes that I can make it to Trenton that night, and I know folks that plan around bobblehead giveaway days.
But Trenton is going to have to try a little bit harder if they want to get the same kind of media coverage with their promo schedule that the Cyclones achieve almost every year.
What’s your favorite minor league baseball promotion?
Which items on Trenton’s promo schedule are you looking forward to?