Derek Jeter‘s MLB career is over, but we’re not done hearing from the New York Yankees’ star. He is launching a new online forum for athletes to express their views without the distortion that can be caused by the media or the limitations of current social media platforms. In an introductory article at The Players’ Tribune, Jeter writes:
“I do think fans deserve more than ‘no comments’ or “’ don’t knows.’ Those simple answers have always stemmed from a genuine concern that any statement, any opinion or detail, might be distorted. I have a unique perspective…. We just need to be sure our thoughts will come across the way we intend. So I’m in the process of building a place where athletes have the tools they need to share what they really think and feel. We want to have a way to connect directly with our fans, with no filter.”
While Jeter’s new venture seems unlikely to foster true connection between athletes and fans, it should give us an opportunity to see a different image of star athletes than the one we get from the traditional media.