The New York Mets announced that they will be lowering prices for most full season ticket holders today, but of more import for most us is the news that they will introduce dynamic pricing for 2012 single game tickets.
Quoting the press release (emphasis added):
The Mets will introduce dynamic pricing for 2012 single game tickets. The face value of single game tickets will initially be offered in March 2012 at prices at or below 2011 prices. As time progresses, those prices may be adjusted on a real-time basis, either upwards or downwards, based on market demand. The ability for the Mets to adjust prices throughout the season will provide all fans with a variety of pricing options.
However, the Mets will not price single game tickets in Season Ticket Holder areas below the Season Ticket Holder discounted prices.
The dynamic pricing system will be powered by Qcue, Inc., which provides dynamic pricing for live entertainment and sports teams including the Arizona Diamondbacks, Chicago White Sox, Oakland Athletics, San Francisco Giants and St. Louis Cardinals. In addition, Qcue works with clubs in the National Basketball Association and National Hockey League.
Continue reading “Mets Introduce Dynamic Ticket Pricing For 2012 (updated)”